Brand Driver Criteria

• An extensive driving pattern.  High mileage is important, but so is location and destinations - so be as detailed as possible on your Brand Driver Profile Form.

• A new or near new vehicle meeting the criteria of a particular advertiser. (see FAQ for details)

• A clean driving and criminal record (both will be checked).

• Sufficient auto insurance (see below for details).

• Complete a short online driver assessment profile.

• Able to posses a positive, upbeat attitude when approached about the advertiser.

• Abstain from reckless, careless driving remembering that you will be representing the advertisers brand while operating the vehicle.

Auto Insurance Requirement

Sufficient automobile insurance is crucial to participate in a wrapped vehicle campaign.  We take the proper steps to ensure all Brand Drivers are properly covered prior to the launch of any campaign. 

Your auto insurance must meet these minimums coverage amounts to participate:

• Minimum Bodily Injury/Property Damage Liability: 100,000/300,000

• Uninsured/Underinsured: 50,000/100,000

• Max $500 deductible (recommended)

• You may be required to add The Driven Marketing Group, LLC as well as the advertiser as additional insurers onto your policy.  We will provide proper documentation if this is required.

• Check with your carrier or broker for any rate increases or surcharges with these modifications.

If you have any insurance or general criteria related questions, please feel free to contact us.

Don't forget to check out our Brand Driver FAQ page as well.